ProjectSG 360° Marketing Package vs Huttons Project Booster: An In-Depth Comparison for Singapore Property Agents
By Grace Tan / ProjectSG Group
September 13, 2026 4:50 PM SGT
When comparing ProjectSG vs Huttons Project Booster, start with the service model you need. ProjectSG's 360 Marketing Package offers an ongoing service with unlimited projects and changes. The supplied Project Booster FAQ describes a shared advertising programme for selected property campaigns.
For Singapore property agents, the decision involves cost, project flexibility, lead handling and the support available when results need attention. Neither package guarantees results. The useful comparison is what each service includes, how payment works and what happens after an enquiry.
ProjectSG vs Huttons Project Booster at a glance
ProjectSG's column reflects its confirmed package. Huttons column identifies publicly available data, plus data collected from ProjectSG's market research.
Comparison point | ProjectSG 360° Marketing Package | Huttons Project Booster |
|---|---|---|
Service model | Unlimited projects and unlimited changes under one service fee | Shared advertising programme for selected campaigns, subject to availability and eligibility |
Price and commitment | From S$1,397/month, including GST | Minimum $5,000 commitment |
Advertising costs | Separate advertising budget plus a 12% fee on ad spend; no included ad credits | Unknown |
Verification and delivery | Not shared - exclusive campaign | Validated enquiries distributed to eligible participating agents under campaign allocation rules |
Lead allocation | Every lead OTP-verified, then delivered immediately | Validation completed with no delivery timing specified |
Lead delivery and follow-up | Follow-up app with auto-generated messages; live ad reports | Huttons Super App with delayed delivery times |
Performance support | Live real-time advertising report with comparison function, download function | Unknown |
Results guarantee | Monday reviews, no-lead alerts and monthly Zoom reviews | No guaranteed number of leads, appointments, transactions or other campaign results |
Refunds | Included SOP for customer service recovery which may include refunds or credits. | Completed payments are non-refundable, including when no enquiries, leads or transactions result |
How the two marketing models work
Project Booster brings eligible agents into selected shared advertising campaigns. Its FAQ says participants choose an available campaign, review the terms and complete payment. Participation is confirmed after successful payment; the campaign period appears in the campaign details. The start also depends on participation and preparation steps. These are the programme's stated arrangements, rather than a promise that advertising begins immediately after payment. (Project Booster FAQ, Getting started and Payments.)
ProjectSG's current offer is organised around an ongoing service fee. You add, remove or switch projects without a limit on the number of projects or changes. That suits an agent whose new-launch priorities change during the year.
The trade-off is a minimum 6-month service commitment, with advertising funded separately. Unlimited project changes describe the service scope; your media budget still needs to cover the campaigns you run.
Compare service fees, advertising spend and payment terms
What does ProjectSG 360 cost?
ProjectSG's quoted service fee is S$1,396.92 a month including GST, with a minimum 6-month commitment. The 12-month fixed service commitment is S$16,763.11 including GST.
Your advertising budget is additional, together with a 12% fee on ad spend. No ad credits are included. The written quote should itemise advertising spend, the fee, applicable GST and the payment schedule. The 12-month total describes the service commitment, and the entire amount is not payable upfront.
Does Project Booster have a S$5,000 minimum or 0% ad fee?
The contribution is shown on each campaign before joining. It does not establish a universal S$5,000 minimum or a 0% ad-management fee.
If those figures appear in your campaign offer, check what the contribution covers, how long the campaign runs and whether any separate charges apply. A fee percentage is one part of the comparison. Price both options over a comparable period and project scope, separating advertising spend from service and tool costs.
What happens after a Project Booster payment?
Completed payments are non-refundable, including when a campaign produces no enquiries, leads or transactions. They allow cancellation of registration before payment is successfully completed. Payment for participation is also stated to be independent of the number or quality of leads generated.
That makes the campaign details worth reviewing before payment: contribution, period, allocation rules and what service is included. Section 9 also allows campaign or programme changes where reasonably necessary for specified operational, regulatory, technical or advertising-platform requirements.
ProjectSG's refund and cancellation provisions must be checked separately in its service agreement. Unlimited project changes do not establish a refund right or remove the 6/12-month commitment.
Understand lead allocation and what your contribution buys
The Project Booster FAQ states that validated enquiries are distributed among eligible participating agents according to campaign allocation rules. It does not specify round robin or promise an equal number of leads to each participant.
Ask for the rules covering participation, assignment and reassignment. A shared advertising programme does not, by itself, establish that the same enquiry is sent to multiple agents. Allocation and lead exclusivity are separate details to confirm with either provider.
If a particular campaign uses round robin, clarify who is in the rotation and how eligibility works. Rotation describes how enquiries are assigned. It does not establish equal buyer interest, contact rates or appointments.
The supplied Project Booster terms offer no fixed lead entitlement and make payment independent of lead quantity or quality. They do not provide evidence that agents contributing the same amount have actually received different totals.
When comparing campaign reports, use the same period, media spend and lead definition. A submitted enquiry, an OTP-verified contact and a booked viewing are different stages. Check how duplicate and repeat enquiries are counted before using lead totals to assess value.
Compare OTP verification, delivery and follow-up
ProjectSG sends leads immediately after verification
ProjectSG performs OTP verification for every lead and sends the verified lead immediately to the agent. OTP helps establish access to the supplied phone number. Buyer requirements, budget and readiness for a viewing still need to be established through follow-up.
Huttons Project Booster refers to validated enquiries but does not describe the validation method. It therefore does not establish whether prospect OTP verification is part of every campaign or when validated enquiries are delivered.
Ask to see enquiry submission, verification and agent-delivery timestamps. Also check whether enquiries are released as they arrive or held for scheduled distribution. These details provide a fair basis for assessing speed.
Reporting updates are separate from lead delivery
Project Booster says reports appear once participation is ready and campaign pages have attracted visitors, and reporting may take time to update. That statement concerns reporting; it does not establish a waiting period for lead delivery.
Its dashboard includes Call, WhatsApp and Email actions. ProjectSG's follow-up app adds auto-generated messages to support the next conversation. Review and personalise suggested messages before contacting the prospect. Our guide to following up on property enquiries covers this stage in more detail.
Unlimited projects, spend visibility and click protection
ProjectSG allows unlimited project additions, removals and changes under one service fee. If your priorities shift between launches, you have room to change the project mix without a project-count or change-count limit.
The ProjectSG Property Ecosystem provides a branded directory, project filters and automatically updated content. Prospects have one place to explore different launches.
Live ad reports provide visibility into advertising spend. Fraud-click controls are designed to block agent and fake clicks and reduce wasted spend, without promising to eliminate every invalid click.
Project Booster also provides campaign performance information through My Campaign. Compare the actual reports and tools in a demonstration. It however does not establish unlimited project changes or the click-protection features described in ProjectSG's offer; request the relevant campaign details rather than assuming those features are absent.
ProjectSG's three-tier campaign review process
Both services state that results are not guaranteed. ProjectSG defines a three-tier process for reviewing performance and responding when leads are absent:
- Weekly Internal Review: Every Monday, the team personally reviews the leads generated, campaign performance and next steps.
- 3 & 5 Days Lead Alert: After three and five lead-free days, the team follows up on day four and day six, respectively, and makes considered campaign adjustments.
- Monthly Review via Zoom: A dedicated 30-minute monthly session lets us assess the campaign together and discuss strategies and opportunities.
These are specific service commitments. They do not guarantee lead volume, appointments or sales. Project Booster do not set out a comparable review timetable. Ask whether a separate service schedule describes campaign reviews and support. Compare the support actually offered by each provider alongside the stated performance limitations.
Which package fits your working style?
ProjectSG 360 is built for agents who want ongoing support across multiple launches, unrestricted project changes, immediate delivery after OTP verification and a defined review schedule. Its S$16,763.11 annual service commitment including GST, separate advertising budget and 12% ad fee need to fit your budget.
Project Booster is a shared campaign participation option. Assess the available campaign, its contribution, allocation rules and period, together with the supplied non-refund and no-guarantee terms.
The decision should reflect how you work and what the full service costs. Neither a low fee percentage nor a large lead total, taken alone, establishes the better fit.
Frequently asked questions (FAQ)
How much does ProjectSG's 360 Marketing Package cost?
The quoted service fee is S$1,396.92/month including GST, with a minimum 12-month commitment. The stated fixed service commitment is S$16,763.11 including GST. Advertising spend is separate, with an additional 12% fee. No ad credits are included.
Are Huttons Project Booster payments refundable?
According to the terms and conditions, completed payments are non-refundable, including when no enquiries, leads or transactions result. Registration can be cancelled before payment is successfully completed.
Does either package guarantee leads or sales?
No. ProjectSG has confirmed that it offers no performance guarantee. Section 6 of the Project Booster terms also excludes guaranteed campaign results. ProjectSG's three-tier review process is a support commitment, not a results guarantee.
Does Project Booster guarantee equal lead numbers?
The supplied text does not promise equal numbers. It says validated enquiries are assigned under campaign allocation rules and does not guarantee a specific lead volume. Ask for the rules that apply to your campaign.
Does the Project Booster FAQ confirm delayed lead delivery?
No. It mentions time needed for analytics updates, without specifying lead-delivery timing. Confirm the enquiry-to-agent workflow separately. ProjectSG's stated process delivers each lead immediately after OTP verification.
Request a ProjectSG 360 demo and written quote
Bring your project list, monthly advertising budget and the Project Booster campaign details you are considering.
Review the lead workflow, reports, support schedule and full cost before committing.
We will explain the website and lead workflow, discuss how they fit your day-to-day work and provide a clear breakdown of the service fee, management charges and separate media budget.
Leveraging Technology and Marketing
Connect With Us
Reach out today, and let’s discuss how we can work together to achieve your goals.
RECOGNITION
© 2026 ProjectSG Group Pte. Ltd, UEN: 202451992W. All rights reserved.
ProjectSG and 360° New Launch Marketing System is a Registered Trademark (TM No. 40202411226T / 40202528271P) of ProjectSG Group Pte Ltd.